Prada strips out everything unnecessary: “make something new out of nothing”
The collection is called “Clarity”. Miuccia Prada and Raf Simons: “Against exaggeration, against complicated material. Against useless design.”
Prada showed a men’s collection in Milan built around a search for the necessary: coloured denim outfits, cropped leather jackets paired with narrow trousers.
The collection is called “Clarity”. According to the house, the task was to move towards the fundamental and the meaningful and to make pieces built to stand the test of time.
“The ambition was to make something new out of ‘nothing’. Against exaggeration, against complicated material. Against useless design,” said Miuccia Prada and Raf Simons.
Models walked through a futuristic set: neon strips lighting the floor from below, transparent benches along the edges, cold light.
The clothes included semi-sheer white shirt-jackets and trousers with exposed seam construction, along with sleeveless V-neck knitted vests in geometric patterns. Accessories ran to small pouch belt bags in leather and other materials.
The company was founded in 1913 by Mario Prada as a Milanese leather goods shop. From the late 1970s his granddaughter Miuccia turned it into a global luxury force, known for minimalist design and unusual materials — nylon above all.
Earlier the same month the group unveiled the inner layer of the garments for the NASA astronauts flying to the Moon, part of Prada’s attempt to become the first major luxury player to establish itself in the space industry.